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Overview
Arredamenti is a family company that produces functional wooden houseware products with a refined design, in perfect made in Italy style. Arredamenti worked with a distribution model, especially with a focus on offline outlets and trade shows. They recognized that an omni channel strategy with a focus on the digital play is important therefore Arredamenti made the decision to sign with Meezy as a marketplace partner.
Setup
First we clearly mapped out the competitors, keywords and USPs, automated the entire backend and created all the marketplace accounts.
Creation
But how could we bring their products to life in the consumer's living room? We did it with quality 3D renders to optimize the customer experience.
Managment
Now that everything is running smoothly, we take over the customer contact, they get an email every month to replenish the stock.
This new way of working has allowed Arredamenti to easily work with Covid vendor shifts and explore the marketplace world. What started with 5 SKU's of each product to send to our fullfillment partner has now scaled up to a pallet a day going out the door at our fullfillment center and this is just the beginning.
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“We enjoy working with Meezy because of their personal and dynamic approach, smooth communication and beautiful presentation of our products with attention to detail.”
• Caroline peeters - Export manager Arredamenti
Future steps
Arredamenti enjoys strong demand and healthy growth on the Bol.com marketplace. Over the next year, Arredamenti already plans to work together with us to expand into 11 new marketplaces like Fonq, Kaufland, Sdeal, CDON and Conforama. Thanks to our partnership with 3PL providers in combination with automation of order and returns, their business models are already well-tuned to the demands of efficient online selling. This means the company is well-placed for future growth too. With Meezy at their side, it’s easier, faster and more efficient to expand into new marketplaces and channels, so the future for Arredamenti is looking bright.
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