A custom strategy to conquer the marketplace landscape

Which marketplaces support the categories in which Dingbats operates?
Which competitors are prominent in the current marketplace landscape and what are their strengths and weaknesses?

Once we identified these, we conducted a multilingual keyword research to find the best way to penetrate the market and lay the foundation for long-term growth.

Create content that generates traffic

Using the results of our keyword research, we created titles and descriptions in multiple languages.

For the titles, we used a combination of high-volume, short- and long-tail keywords, along with some of the products' key USPs.

To fit the requirements and normalities of each marketplace, we created three version of each title that differs in length.

Combine our automated infrastructure with Dingbats' existing infrastructure

Because Dingbats is using Amazon FBA to fulfill their orders, we connected our systems to Dingbats’ Amazon accounts, so they receive their marketplace orders, send the tracking information back to the marketplaces, and synchronize inventory levels automatically.

With the foundation layed, and all preparation steps out of the way, it was now time to get to the implementation

We made sure that all provided data enters the marketplace and manually fill out all remaining required fields to optimize for visibility.

We sent batches of test data to the marketplaces to check the formatting and iterate until the listing is at its most presentable.

The moment we’ve all waited (and worked) for: launch!

Within a matter of weeks, the Dingbats assortment is now available on over 20 marketplaces throughout Europe!