The founders of Doap were seasoned marketplace experts, having successfully launched several brands across various marketplaces. When they embarked on a new launch, they sought the support of Meezy as a strategic partner.
Challenges
Heavy competition The competition is tough, together we looked for a strategy to make a difference.
Logistics The retail price is €6 so cheap shipping was a must.
Premium Content From packaging, to listings design. Everything from design the Meezy team has created
Results To be continued...
Orders 168
In the first 2 weeks after launch
RCR 2.6%
After 2 monts after the launch
AOV €17.80
By bundles, people buy an average of 3 Doap bars
Solutions
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Step 1
Launch Strategy
In collaboration with the Doap Founders, we meticulously crafted a robust launch strategy by analyzing data and identifying the key selling points to ensure the successful introduction of the product."
Step 2
Content Design
To enhance the listing's appeal to the premium Gen Z market, Doap aimed for a specific vibe. Through 3D rendering and editing of the settings, we were able to achieve this goal. A consistent scent was incorporated into each design to maintain the desired atmosphere
Step 3
Logistics
Due to Doap's MSRP of €5.95, we recognize the importance of providing an affordable shipping option across Europe. Leveraging our extensive logistics network and customer base, we were able to significantly reduce shipping costs, allowing our customers to enter the market with healthy profit margins.
Step 4
Omni channel
Doap recognized the importance of not simply selling on any marketplace, but instead taking a targeted approach to the marketplaces we chose to offer our products. After careful consideration, we selected just seven marketplaces to focus on, setting them up strategically to maximize our impact.
Step 5
Data Dashboard
Having all key performance indicators (KPIs) in one central dashboard is crucial for effective monitoring. To ensure this, we have developed a personalized dashboard that allows for a clear and comprehensive overview of all relevant KPIs.
Trajectory of the client
Strategy
Content Translation
Automations
Implementation
Launch
Visuals
Need a helping hand? Or two?
The Meezy team is always up for a challenge.
Want to see the effects that a marketplace expansion can have on your business? Reach out to find out what we can do for you!